Director Product Management - Roundel Campaign Management Tools

About us:
Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture.Learn more about Targethere.

Product Teams at Target Corporation are accountable for the delivery of business outcomes enabled through technology and analytic products that are easy to use, easilymaintainedand highly reliable. Product teams have one shared backlog that is inclusive of allproduct,technologyand design work.

Campaign Management Tools (CMT) is the platform that enables Roundel team members, advertisers,agenciesand partners to plan, build, traffic,optimizeand measure advertising campaigns across Target Product Ads, Display, Social, Search, Programmatic and other media channels. The portfolio spans intuitive user experiences, APIs, creativetoolsand shared platform capabilities that simplify end-to-end campaign workflows and enable seamless integration with partner ecosystems. This portfolio is focused on creating a unified,scalableand increasingly intelligent self-service platform that reduces operational complexity, accelerates campaign activation and optimization, and enables Roundel to deliver better advertiser experiences and drive sustainable growth.

As a Product Director, you will set the overall strategic vision for your product space and product team, are accountable for succeeding againstidentifiedbusiness outcomes and metrics, willsetand manage the product’s budget and financials, set the short- and long-term product goals, and quarterly Objectives and Key Results (OKRs).

You will be accountable for building, coaching, and mentoringa strong teamof product owners while also buildinga strongteamculture of progress, transparency, and efficiency across Product teams. You will be responsible to elevate your collective team’s performance by providing insightful, motivating, and constructive feedback to all roles on the team while also working with senior leadership and peers across pyramids to negotiate and remove execution related barriers for your teams.

You will drive product discovery with key stakeholders tovalidatehypotheses and concepts with customers before committing engineering time, as you leadhighly complexwork across multiple pyramids, with interrelated specialties. You willleveragedata and analytics toprovidecompetitive analysis, drive decision making, assess the health and effectiveness of your products and related P&L impacts, and to deliver recommendations to key stakeholders. 

It will be critical that you understand retail or similar areas, relevanttechnologiesand design principles to drive innovativeand scalable solutions across multiple pyramids within Target.

Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

About you: 

• Four-year degree or equivalent experience

• 10+ years of product managementinAdTech/MarTech, campaign management, or media activationwithdemonstratedsuccess leading complex digital platforms or product portfolios

• Deep understanding of the advertising campaign lifecycle—including campaign planning, creative development, trafficking, activation, optimization, and measurement—across multiple digital media channels.

• Proven platform product leadership, with experience building and scalingenterprise/SaaS platforms, APIs, self-service experiences, and reusable capabilitiesthat serve multiple customer types and use cases.

• Demonstrated ability to define and execute product strategy through transformation, including simplifying fragmented or legacy experiences,establishingmulti-year roadmaps, making portfolio-level tradeoffs, and translating strategy into measurable business outcomes and OKRs.

• Strong customer and commercial orientation, with experience translating the needs of advertisers, agencies, partners, sales teams, and/or internal operators into scalable product capabilities that drive adoption, efficiency, customer experience, and revenue growth.

• Strong technology fluency and engineering partnership, with the ability to engage on architecture, platform modernization, integrations, APIs, technical debt, reliability, and build-vs.-buy decisions while balancing near-term business needs with long-term platform health.

• Experience applying automation,dataand AI to complex workflows, with the ability toidentifyopportunities to simplify user experiences, improve decision-making, reduce manual effort, and create differentiated product capabilities.

• Exceptional enterprise leadership and influence, withdemonstratedability to lead product teams and align senior stakeholders across Product, Engineering, UX, Sales, Operations, Creative, Data/Measurement, and external partners in a complex, highly cross-functional environment.

Primary clients for this position are located across several markets, including Chicago, New York City, Atlanta, Los Angeles, and Minneapolis. Preference for candidates to be based in one of these locations as role requires frequent travel to support local clients. There will be no relocation offered for this position.