Xiamen, China almost 3 years ago
Role snapshot
managerResponsibilities
- The Ecommerce Marketing Manager will work alongside the online team to meet
- They will bring a keen understanding of e-commerce in China, best practices
- This is a very hands-on role and requires the candidate to be
Must have
- This is a very hands-on role and requires the candidate to be
AI-generated summary of what this role requires — see the full description below for the employer's original text.
The Ecommerce Marketing Manager will work alongside the online team to meet revenue and new customer acquisition targets. They will bring a keen understanding of e-commerce in China, best practices in executing campaigns and develop recommendations to improve website content, customer engagement and conversion on the Parallels website. This is a very hands-on role and requires the candidate to be self-driven and ability to execute.
Responsibilities
- Define and execute marketing and demand generation programs to drive awareness in Chinese market
- Develop and execute regional promotional online campaign
- Analyze website traffic metrics; identify opportunities to increase conversion rate
- Be the regional expert, and offer insight to leadership on China consumer purchasing behaviors and ecommerce best practices to attract and convert leads/customer
- Review and provide feedback on all regional assets (in-product notifications, emails, paid search landing pages, company website pages, and display advertising)
- Drive all Baidu paid and organic optimization opportunities
Experience3+ years
SectorTechnology
ContractFull-time
Work typeRemote
Applications0
Postedalmost 3 years ago