Director Creative Producing, Owned Brands

The pay range is $135,000.00 - $243,000.00

Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at .

Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here. 

Target Creative is the in-house creative agency dedicated to bringing one of the world’s most beloved and recognizable brands to life. Whether through design, marketing or brand work, we are the driving force behind delivering Target’s dynamic, inventive and unmistakable storytelling to its massive global audience. Our mission is to inspire a sense of joy, wonder and excitement, and to take our guests—and ourselves—somewhere new. Never resting on past wins or settling for anything less than extraordinary, our origin story built us to thrive in the competitive and changing retail marketplace. We tell a compelling and cohesive brand story, maximizing our messages across multiple platforms—whether via a digital art gallery or a new $1 billion children’s clothing brand. Operating as one fully integrated team in both the U.S. and overseas, Target Creative comprises the best and brightest talent to execute market-leading creative strategy, design, writing, video production, operations, digital, UX, social media and more. We leverage smart and rewarding external partnerships while closely aligning with our Target teams. Together, we tackle every creative challenge with our amplified strengths, ultimately bearing the groundbreaking creative work that helps make Target the decisive guest favorite, year after year.  

As a Director Creative Producing, you'll be a driving force in Target Creative by establishing the vision and strategy and operating model for large-scale content production that powers Target’s digital and physical product experience. This role is primarily focused on Product Detail Page (PDP) content, Owned Brand packaging, and related product storytelling, leading leaders and teams responsible for delivering high-quality, guest focused content at scale. You'll foster an inclusive, high-performing culture while driving operational excellence, innovation, and exceptional creative outcomes. Working closely with fellow Directors, Sr. Directors, and enterprise leaders, you'll shape production strategies that position the organization to meet evolving creative, marketing, and business needs.

You'll strategically evolve Creative Producing capabilities by building scalable operating models, advancing production standards and best practices, and cultivating a best-in-class network of external creative production partners. Through strong partnerships with agencies, production companies, creators, technology partners, and production service providers, you'll expand what's possible creatively while delivering quality, efficiency, and value. You'll leverage your industry expertise to identify innovative production opportunities and evaluate emerging technologies, including AI-enabled tools and workflows, ensuring Creative Production continues to evolve to meet the changing needs of the business.

Depending on business needs, this role may lead one or more Creative Producing functions:

Creative Producing

• Establish the vision, strategy, and operating model for integrated creative production across all channels and mediums.
• Lead production capabilities, external production partnerships, and innovative production solutions that enable exceptional creative execution from concept through final delivery.

Product Producing

• Establish the strategy and operating model for Product Producing, ensuring product readiness, sample lifecycle management, inventory optimization, and cross-channel product governance that enable efficient creative production and an exceptional guest experience.
• Build organizational capabilities and operational processes that strengthen partnerships across Creative, Merchandising, Marketing, and enterprise teams while continuously evolving product production practices.

Content Studio

• Drive operational excellence by evolving studio capabilities, production infrastructure, and technology investments that enable safe, efficient, scalable, and future-ready creative production.

Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

About you

• Four-year degree or equivalent experience
• 10+ years of professional experience leading creative production, content production, product production, studio operations, or related creative disciplines
• Demonstrated success leading leaders and building high-performing organizations through coaching, talent development, organizational design, and change leadership
• Proven experience establishing production strategy, operating models, and organizational capabilities across complex creative organizations
• Deep experience leading PDP, ecommerce, retail content, packaging production, or owned brand content ecosystems at scale for a retailer, consumer brand, or agency. 
• Expert knowledge of integrated production, production planning, budgeting, contracts, licensing, usage rights, vendor management, and production operations
• Proven success building strategic relationships with internal partners and external agencies, production companies, creators, technology partners, and other creative production partners
• Strong business, financial, communication, negotiation, and influencing skills, with the ability to drive enterprise decisions and build trusted partnerships across all levels of the organization
• Deep knowledge of industry trends, emerging production technologies, AI-enabled creative workflows, and evolving production practices, with a demonstrated ability to drive innovation and continuous improvement
• Flexible to travel, including weekends, as business needs require

This role requires you to regularly report and perform job duties onsite at our Winter Street Studio location in Minneapolis.    

Benefits Eligibility

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Americans with Disabilities Act (ADA)

In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to candidate.accommodations@HRHelp.Target.com.Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed through this channel.