Assistant Manager, Media

POSITION SUMMAY

Assistant Manager, Media (Mainland China Market) is responsible for managing the planning of paid media strategy and implementation to drive brand advocacy and customer conversion & loyalty in Mainland China market.

PRIMARY RESPONSIBILITIES

• Work with line manager to lead collaborations with media and media agencies, leveraging resources to generate insights of target audiences and analyze competitors for Melco.
• Deliver media strategies including performance media, aligned with campaign objectives, create media planning guideline and ensure media strategy implementation and performance measurement.
• Understand full campaign process from brief, media plan, media KPI setting, spot plan and media execution and post campaign reports
• Collaborate closely with Content team to identify right assets for various channels and reach target audiences with most efficient communication.
• Closely monitor campaign media spending, analyze and verify media report data, attribute performance results and provide optimization plan proactively and timely, to ensure achievement of communication goals.
• Work closely with PR, Social media and Digital marketing team to ensure communication consistency across all touch points of target audiences.
• Work with line manager for well planning and monitoring the media budget for Mainland China market and ensure efficiency.
• Drive team and agency’s performance.
• Drive execution excellence for campaign activation, media planning, performance media and SEM
• Familiar with both digital and offline media execution

QUALIFICATIONS

Experience

• At least 3 years relevant experiences in media planning and buying.
• Experienced with Performance marketing including performance media and SEM

Education & Language

• Bachelor’s degree or above.
• Excellent verbal and written communication in both Chinese and English.

Skills/Competencies

• With strong strategic mindset
• With deep understanding about Mainland CN market.
• Strong analytical skill and sensitive with numbers on delivery and result driven media campaign reports with insights
• Highly organized and as a good communicator
• Customer centric
• Excellent time management and project management skills
• Work collaboratively and communicate effectively with internal business units and external vendors
• Very well organized with a proven ability to multi-task and problem-solving
• Flexibility and resourcefulness to respond to a fast-paced work environment with shifting deadlines.